(TNS) — President-elect Donald Trump has launched a new fragrance line titled “Fight, Fight, Fight” — for men and women.

Selling for $199 each, Trump announced the line on Sunday in a Truth Social post, USA Today reported.

“A fragrance your enemies can’t resist!” the post reads, on top of a photo of Trump and first lady Jill Biden taken Saturday at the reopening of Notre-Dame in Paris, the outlet said.

Bundles of two of more fragrances are being sold together as well, with the second item 50% off, according to the GetTrumpFragrances.com website.

The men’s version is currently sold out.

The website doesn’t denote the actual scents of either the cologne or perfume, CBS News reported.

“Our fragrances are curated to capture the essence of success and determination, with each scent symbolizing victory and strength,” the site says, according to CBS News.

Proceeds won’t go toward Trump’s campaign according to the website, CBS News said.

Trump described the perfume and cologne as great Christmas gifts in a video about the new line, USA Today said.

“I’ve named them fight, fight, fight because they represent winning,” he said in the video, according to USA Today. “We all wanna be winning. We have to win. This fragrance is all about strength and success and confidence for men and for women.”

After surviving an assassination attempt at his July 13 rally in Butler, Trump mouthed “fight” and raised his fist to his supporters.

Since then, the phrase has appeared on Trump merchandise, and it became a tagline for his supports to shout with him at his campaign events.

Megan Swift is a TribLive reporter covering trending news in Western Pennsylvania. A Murrysville native, she joined the Trib full time in 2023 after serving as editor-in-chief of The Daily Collegian at Penn State. She previously worked as a Jim Borden Scholarship intern at the Trib for three summers. She can be reached at mswift@triblive.com.