Demand for Live Events Jumps 33% Compared to 2023; Travel to International Events for U.S. Buyers Has Doubled
NEW YORK, Dec. 10, 2024 /PRNewswire/ — As another standout year for live events comes to a close, StubHub, the world’s leading marketplace to buy and sell tickets to any live event, has released its annual Year in Live Experiences report, revealing the year’s best-selling live music and sporting experiences across the globe, and highlighting the stories and trends that made 2024 distinct. The annual report recaps an incredible year that saw an increase in travel for live events in the states and abroad, a record-breaking year for artists, and sports fandom reaching global audiences like never before.
Key highlights include:
“What’s incredible about 2024 is the huge influence live events had on global tourism – international travel to live events increased by 62% this year with vacations centered around seeing Taylor Swift, Coldplay, Ohtani in the World Series and Copa America,” said Cris Miller, chief business officer of StubHub. “Concert sales broke 2023 records on StubHub while sports like cricket, soccer, and the NFL saw significant growth among international fans.”
Top Traveling Countries*
*Ranking based on the cumulative number of tickets purchased by buyers in that country for 2024 events outside of the country the buyers reside in, for sales on StubHub North America and/or viagogo of December 4, 2024. Sales for events in the U.K. occur on viagogo only.
International Cities That Drove the Most U.S. Buyers*
*Ranking based on the cumulative number of tickets sold for 2024 events in each market on StubHub North America and/or viagogo international marketplaces, as of December 4, 2024. Sales for events in the U.K. occur on viagogo only.
Top In-Demand Global Artists of 2024*
*Ranking based on cumulative, global ticket sales on StubHub North America and viagogo international marketplaces for 2024 events, as of December 4, 2024.
2024 Musical Artist Tour Insights
Top In-Demand Global Sporting Events for 2024*
*Ranking based on cumulative, global ticket sales on StubHub North America and viagogo international marketplaces for 2024 events, as of December 4, 2024.
**Includes all five games in the series
2024 Global Sporting Insights
What’s Next: A Look Ahead to 2025
Top In-Demand Global Experiences in 2025*
*Ranking based on cumulative, global ticket sales on StubHub North America and viagogo international marketplaces for 2025 events, as of December 4, 2024.
StubHub is the world’s largest marketplace to buy and sell tickets with confidence. Full data and insights from the Year in Live Experiences report can be found at stubhub.com/2024yearinlive.
About StubHub
StubHub is the world’s leading marketplace to buy and sell tickets to any live event, anywhere. Through StubHub in North America and viagogo, our international platform, we service customers in over 200 countries and territories, countries in 33 languages and 48 available currencies. With more than 100 million tickets available to events around the world annually — from sports to music, comedy to dance, festivals to theater — StubHub offers the safest, most convenient way to buy or sell tickets to the most memorable live experiences, with every order backed by our FanProtect Guarantee and global customer service support.
SOURCE StubHub
