OLD BRADFORD: Back in September of 1895, The Era cost three cents, no photos graced the pages of the paper and the advertisements told of businesses that are no more.

For example, The Falcon Cycle Company of Bradford was a new one — well, a new old one — for us.

“These Autumnal Days are the best of all the year in which to ride, and with a famous Falcon Bicycle, health and enjoyment are yours. Complete stock now on our hands. Catalogue free. The Falcon Cycle Co., Bradford, Penna.”

We found a bit more about the Bradford store in another advertisement.

“Under the management of Eugene McElwaine, the Falcon Cycle Company will, during the season of ‘96, handle the bicycle trade of this section of the country on an extensive scale. The ‘96 model of the Falcon wheel is a wonderful achievement of mechanical skill in the manufacture of bicycles, and it is conceded at this early date that it will be impossible to improve on the light, handsome, easy running Falcon cycle of ‘96.

“In order to supply the large and increasing trade in this section with Falcon wheels as well as a complete line of bicycle supplies, a wholesale and retail store will be opened in Bradford, and in connection with the store will be a thorough, up-to-date repair shop in the hands of competent workmen.”

The ads didn’t tell us where in town the bicycle shop was located, but did note that a bicycle livery was in operation, offering “a large number of first-class wheels to rent at reasonable rates by the hour, day or week.”