COLUMBUS, Ohio — Northwest Bank introduced a new brand campaign focused on how the bank supports customers.

The campaign, entitled “For what’s next,” also reflects Northwest Bank’s promise to provide customers with real-life financial guidance, proactive expertise and smart solutions to meet their current and future ambitions.

“’For what’s next” embodies the way Northwest Bank continues to evolve in the rapidly changing financial services industry, from regularly adopting leading-edge digital banking solutions to making enhancements to how we deliver services and expertise to our customers,” said Devin Cygnar, executive vice president and chief marketing officer, Northwest Bank. “It’s important our customers know that we’re ready to help them achieve their financial goals, no matter how big or small.”

The fully-integrated campaign features a diverse mix of digital and traditional media. In addition to promoting brand messaging, the campaign is supported by a range of solutions, including digital banking and payments, home lending and business banking.

The campaign was developed in partnership with Mower, a digitally-integrated independent marketing, advertising and public relations agency, following extensive consumer research.

“This campaign feels fresh and different because it addresses the emotions associated with financial success” said Mike Baron, SVP/group creative director, Mower. “The moments we created are ones we’ve all experienced or hope to someday.”

The campaign launched this month and continues throughout 2022. For more information, visit https://www.northwest.bank/.