Manufacturers are behind the curve in modernizing their marketing and sales efforts.
To help fix that, the first-ever Manufacturing Marketing World educational conference for manufacturers will take place this fall.
The first date is Oct. 10 in St. Marys, and the second is Oct. 17 in Jamestown, N.Y. The content of both dates is identical, so attendees may choose whichever date is more convenient for them.
The conference features a lineup of nine sessions, with expert speakers in both the manufacturing and sales/marketing fields. Guest speakers will include Beth Seals of Zippo, President Rob White of Dahlstrom Roll Form, and President Curt Anderson of Falconer Electronics, among others.
Topics will include: How to stand out at a trade show, how to humanize the sales process, the best practices on LinkedIn, how manufacturers use blogging to increase web traffic, and more.
Refreshments will be provided throughout the day, and lunch is included for all attendees. Participants will also get the chance to network with peers and industry experts. The event will be put on by protocol 80 Inc. and is sponsored by the Northwest Pennsylvania Industrial Resource Center, Manufacturers Association of the Southern Tier, and Clarion University Small Business Development Center. To learn more about the conference or order tickets, visit mfgmarketingworld.com.