ADS: We’re sure many people skip over advertisements, whether they are commercials on television or inserts in your daily paper.

We are among those who understand the importance of advertising.

We took a look back at The Era’s issues in 1918 to give you a sample of what was offered for sale then — and how it was marketed.

Kreinson’s was offering “Favored Apparel Modes for Spring and Easter Season. Come see these newest arrivals in Women’s Apparel. Each garment will furnish its own interesting feature of design to those in quest of authentic style information.

“The Suits, Dresses and Coats are of such a character that later changes of temperature will not unseason those purchased for wear now.”

Kreinson’s was at 52-54 Main St. in Bradford.

Boyer’s, at 398 E. Main in Bradford, asked, “A New Waist, Girls? Gee, don’t buy any until you see Boyer’s Spring Line.” The merchandise ranged from $1 to $2.98. “You’ll not only get snappy ones, but you pay less.”

L.A. Fischer & Co. Feed Mill at 106 E. Corydon St. said, “Good products come from good seed. And when you want good seed, come to this store. We are practical seed men and our years of experience enables us to select for our customers only those seeds that are warranted to give the highest satisfaction in producing solid, fresh, healthy products.

“Don’t be penny wise and pound foolish by spending a lot of time and energy in getting your garden ready and then buying cheap seeds. Get the best. They’re always the cheapest, we handle nothing but A1 seeds.”

There weren’t a lot of pictures in the old advertisements, but the message was still pretty clear.

“Your wife can’t do it alone,” read an ad from McKean County Trust Co. It went on to say “it isn’t fair to expect your wife to manage your estate alone after you are gone. Don’t worry her with the details of your affairs and burden her with the conduct of your business. A Trust Company is organized largely for this purpose.”

Imagine the reaction to an ad like that today.