IT’S OVER: It’s hard to believe that Christmas is now behind us.
What did shopping look like leading up to the big day? The National Retail Federation and Prosper Insights & Analytics provide some perspective.
The National Retail Federation and Prosper Insights & Analytics says that just over half of U.S. adults surveyed had expected to finish their holiday gift shopping weeks before Christmas, but others would still be buying gifts on Christmas Eve — and some would miss the deadline altogether.
The survey found that 53 percent of consumers — about 126 million people — planned to shop on “Super Saturday,” the last Saturday before Christmas.
Of consumers who had completed half or less of their shopping, 42 percent said they were still deciding what to buy. Waiting for requests, other financial priorities and being too busy with other activities were each cited by 26 percent for the delay.
“Similar to what we saw over Thanksgiving weekend, consumers are leveraging their smartphones to guide them on their final purchases for the holidays,” Prosper Executive Vice President of Strategy Phil Rist said. “Retailers this year have needed to offer great deals online and encourage young people making purchases through their smartphones to take advantage of offerings such as buy online and pick up in store.”
The survey found 54 percent of consumers purchased clothing or clothing accessories, 39 percent toys, 39 percent gift cards, 35 percent books, movies and other media, 25 percent consumer electronics or computer-related accessories and 25 percent food or candy.
Among consumers receiving gift cards, 41 percent say they would wait for a good sale to maximize the value of the card but 21 percent would use their cards as quickly as possible and 20 percent would save them for a rainy day.
A total of 47 percent plan to take advantage of after-Christmas sales in store, and 46 percent say they’ll plan to do the same online.