OLEAN, N.Y. — He may be the most loyal and least productive retail worker in the city.
Shows up every day, never complains, doesn’t go to lunch or even take so much as a bathroom break, but at the end of the day he hasn’t done a darn thing.
Why, any responsible shop owner would boot the dummy right out the front door, which is exactly what Craig DiCola, owner of Armond’s Fashions For Men in downtown Olean, did with his “worker” Ray.
And what do you know?
Turns out that despite the fact Ray doesn’t have enough sense to come in out of the rain, he’s a marketing juggernaut, a one-man attention-grabber and customer magnet.
So who’s the dummy?
Well, Ray, of course.
See, Ray’s a mannequin, and a one-armed mannequin at that.
He once had two arms, but DiCola wrenched off one, stuck it in a box labeled “NFL Spare Parts,” and mailed it to a friend, a diehard Pittsburgh Steelers fan, after Steelers quarterback Ben Roethlisberger’s real arm failed to lead the team to a win in a playoff game.
The friend was not amused.
“He never gave it back,” said DiCola.
Not that Ray cares.
Like all mannequins, Ray doesn’t care about anything. He was perfectly content with life as a piece of one-armed clutter in the store’s second-floor storage space until one day last year when DiCola was rummaging around up there and a crazy idea popped into his head.
“I said to myself, I ought to stick a tux on him and put him out front,” he said.
Lo and behold, turns out the guy who does absolutely nothing really is something.
Drivers honk when they go by, pedestrians say hello, customers grab a photo with him.
Many people, at first, think that Ray’s real, including the kid who was walking by the store at dusk one day last year and was so spooked by the dummy that he threw a punch at him.
“Scared the heck out of him,” said DiCola.
It’s Ray’s look.
An old school mannequin, probably built back in the ’60s, Ray “has that something,” said DiCola, an expression he describes as somewhere between lifelike and dorky.
“People tell me that he gets them every time,” said DiCola.
Others tell him they think Ray’s “kind of creepy,” he said.
And it’s not because he’s missing an arm.
“I just stick the empty sleeve in his pocket so it looks like he’s standing there with his hand in his pocket. No one even knows that his arm is missing,” said DiCola.
All that matters to the shop owner is that almost everybody notices Ray.
“We’re having a ball with this,” he said. “I could just sit in front of the store and watch people go by all day. Their reactions are just phenomenal.”
Ray’s out front every day, standing dutifully next to a parking meter. When it rains, an umbrella is propped over his head to protect his threads.
That’s because for a dummy, Ray’s a smart dresser. His suits are right off the racks at Armond’s.
“Right now, he’s wearing a $300 mid-gray pin-striped suit,” said DiCola. “He wears exactly what we sell in the store.”
Lest you think Ray is the model employee, don’t forget that he’s a dummy, and dummies do dumb things.
“He’s gone down a few times,” said DiCola. “One time a gust of wind blew him over and he damaged a new car. Ray had to pay an insurance claim.”
Ray didn’t really pay, of course, but hey, why not blame the dummy?
“He doesn’t talk back to me — there’s never any sass,” said DiCola.
He not only forgave Ray, he turned around and bought him a companion, Ray Jr.
Ray models the formal attire, while Ray Jr. prefers a more casual look.
“He does the sportswear,” said DiCola.
If you’re wondering where the name comes from, turns out the mannequin is a dead ringer for one of DiCola’s friends named Ray.
The similarity is uncanny, right down to their bald heads. “They could be clones,” said DiCola
The real Ray will remain anonymous.
After all, who wants to be associated with a real-looking, kind of creepy dummy?
Meanwhile, fake Ray and fake Ray Jr. are regular fixtures outside the shop at 111 N. Union St.
“Everyone’s just having a lot of fun with this,” said DiCola.